TYPE
Brand Refresh

THE CAMPAIGN
City Gas was on a mission to increase its brand presence and adoption across Singapore, both in the domestic and non-domestic sectors. The solution was to ride on the world’s demand for green energy, through an image re-alignment that brought its sustainable energy offerings to the fore.

THE NARRATIVE
Building upon its new image as a trusted source of clean energy, City Gas sought to inspire homeowners to live life clean, green and guilt-free in every aspect. Be it the preparation of palate-pampering cuisine or soaking in the relaxation of a hot shower or donning a piece of freshly laundered clothing from the dryer, the brand promised to be by their side, enabling decisions that did the planet good.

MY ROLE
Creative Director