TYPE
Brand Launch

THE CAMPAIGN
Recognising the need to protect the planet while powering the freedom to travel, Eviation’s Alice was electrifying regional flight. The brand was ushering in the future of affordable on-demand point-to-point travel – sustainably. Being the front runner in electric aviation allowed Alice to own the conversation around the future of aviation, and drive a seismic shift in the adoption of electric planes in the US and EU.

THE NARRATIVE
Air travel is considered one of the most pollutive means of transport that could account for 24% of global carbon emissions by 2050. As the world sought a solution, “Finding Alice” aimed to heighten public awareness about the answer being near, with Alice’s inaugural flight.

MY ROLE
Creative Director