TYPE
Digital Campaign

THE CAMPAIGN
A long-standing Hewlett Packard Enterprise (HPE) distributor for over 40 years, Tech Data creates innovative channel sales solutions for HPE resellers across multiple countries.

In this campaign, it collaborated with HPE in Asia Pacific to grow its distribution of HPE GreenLake cloud services in the region, enabling partners to access a robust set of cloud services that help customers tackle their most challenging business outcomes.


THE NARRATIVE
How could we tout HPE x Tech Data hybrid IT solutions in an engaging, yet familiar, way? We created a hybrid mascot Baa – part sheep, part dog, all hybrid. Strapped to legacy infrastructure, she would fall down a rabbit hole and emerge on the other side, demonstrating how she benefitted from the infinite possibilities of hybrid IT solutions, on the ground and in the cloud.

MY ROLE
Creative Director