TYPE
Instructional Videos

THE CAMPAIGN
With Singapore being the gateway to Southeast Asia’s exotic destinations, there was a need to highlight Marina Bay Cruise Centre Singapore (MBCCS) as the ideal home port. Here, passengers from the world over could begin their cruise vacation from the well-connected Changi Airport. With more than 1 million passengers and 300 ship calls annually, SATS-Creuers Cruise Services (SCCS) had a winning strategy in designing, building, and operating cruise terminal.

THE NARRATIVE
The navigation film had to actively compete for the attention of viewers who were glued to their phones, for no lack of entertaining content. Infusing humour in the film went a long way towards this.

Adapting a well-known fairy tale for familiarity, the story followed the well-known brother sister duo, Hansel and Gretel, as they trailed the breadcrumbs that, in the story, led to the candy house. In this case, however, the destination was the cruise.

MY ROLES
Creative Director
Film Director
Copywriter
Video Editor