TYPE
Employer Branding

THE CAMPAIGN
OneMBS was an internal culture program to give Marina Bay Sands an identity, a way of speaking and doing things that is unique. It gave employees an emotional connect with each other and with their customers.

THE NARRATIVE
One-minute motivational videos provided bite-size content for our OneMBS Champions with useful tips on how to inspire and motivate team members. The series was meant to inspire OneMBS Champions to have better communication skills, and be effective in those interactions with team members – all laddering up to the purpose of creating unforgettable memories for visitors of the resort.

MY ROLES
Creative Director
Copywriter
Sound Designer