TYPE
Experiential Learning

THE CHALLENGE
Pessimism abounded when discussing sustainability and wellness issues facing the current generation. Some said we wouldn’t make it to the ambitious 2050 goals. Others claimed we’d already missed the boat by several decades.

THE APPROACH
We went one step further, transforming the Fiesta into a beacon of hope. This meta verse took the guests into the future: a 2050 where sustainability goals had been met, and balance was slowly being restored to the planet.

We let guests transcend time and space, and be spirited away to 2050, where they arrived at a futuristic, out-of-this-world airport. From here, they chose to embark on journeys to six breathtaking, exotic destinations that showcased how the world had changed for the better.

At each of these locations, guests participated in activities that focussed on either sustainability, or on their personal wellbeing, hence embracing the concept of “U-topia”.

MY ROLE
Creative Director