TYPE
Loyalty Marketing

THE CAMPAIGN
RWS Invites is a loyalty programme that puts a visitor on the guest list for experiences that were once the privilege of a few - a VIP backstage tour, private parties, and attraction previews.

THE NARRATIVE
This concept put the spotlight on the RWS Invites card as the key focus, highlighting the experiences one could enjoy as a member.

The spot was woven together using 3D animated imagery of defining moments that one could encounter with the card. Endearing and family friendly, it communicated the possibilities one could share with their families, friends, and loved ones, making the card the perfect gift this Christmas.

MY ROLE
Creative Director