TYPE
Customer Reference

THE CHALLENGES
Case studies are notoriously hard to come by. SAP intended to build a library of exceptional case studies to show how corporations in Southeast Asia (SEA) were using SAP's products and services to reinvent their businesses. These organisations could, in turn, become SAP's brand advocates and powerful social proof.

THE APPROACH
We ran the SAP Best Run Awards for SEA, quickly creating awareness of these new awards in the region, and positioning them as the preeminent recognitions over other awards through SAP's owned, earned, and shared channels.

The SAP Best Run Awards for SEA celebrated the achievements of the top companies and leaders using SAP products to transform their businesses, drive innovation and win in today’s experience economy. Participants were encouraged to emphasise on new ways of thinking such as disruptive uses and the deployment of technologies that would set the benchmark for their industries and make the world run better.

MY ROLES
Creative Director
Copywriter