TYPE
Investor Relations

THE CAMPAIGN
140-year-old Swire Pacific is one of the leading companies in Hong Kong with five operating divisions – aviation, beverages, marina services, property, and trading and industrial.

The brand has been committed to the long-term development of a diversified range of businesses with returns for shareholders. Swire Pacific has been investing in businesses where it could manage actively and prudently. It employs staff for its long-term strategic objective, and prides itself on its operational excellence, conducting business in a sustainable manner, its commitment to high standards of corporate governance, and its active stewardship of the Swire brand.

THE NARRATIVE
A combination of seamless scene transitions was used to keep the momentum going, and the audience engaged but not fatigued. As the senior executive talked about the group’s strategies, this execution, when viewed in its entirety, provided viewers with the impression that the five operating divisions within the group share a common strategic objective.

MY ROLES
Creative Director
Film Director
Video Editor