TYPE
Social Media

THE CAMPAIGN
How could a luxury shampoo brand, TS Shampoo, break into an otherwise saturated market rife with more affordable options? The ask was to kickstart brand awareness in key markets such as Taiwan, Japan, Malaysia, and Singapore.

THE APPROACH
We adopted a collection of paid and organic posts to ensure a logical product discovery journey from exposure to purchase. The result? We produced impressive results for the client.

We also generated weekly bespoke content centred around thematic pillars and engaged local experts to assist in community management. This helped to ensure that each country was accurately represented and accommodated.

MY ROLE
Creative Director